Let's compare 2 queries: "buy shoes" and "buy white sneakers in Minsk". It is obvious that the second one is a rare and narrow request. In this case the user has already defined his needs and specified the properties of the product - he is ready to make an order. If you focus only on popular requests, you miss out on targeted commercial traffic.
Why this SEO strategy is considered a win-win
What sites are suitable promotion by traffic?
Services
Commercial sites with services
Stores
Online stores with a wide range of products
Informants
Information and entertainment resources
The advantages of the tariff
«Promotion by traffic»
- Maximum requests for the goods and services promoted
- Scaling up to full niche coverage, consistent results
- Attracting targeted traffic that easily converts into leads
- Honest payment scheme (only for site conversions)
- Cheap cost of search traffic and no risk
«Preparing»
- Minute-by-minute monitoring of site accessibility
- Weekly site diagnostics
- Placement on thematic portals
- Registration in Yandex and Google directories
- Monthly check of site optimization
- Making basic recommendations for usability
customer-flow oriented
by traffic
- Setting up sales promotion tools
- Creating an editorial plan
- Extended ToR for search engine optimization
- Clustering of the full semantic core
- Quarterly update of the semantic core
- Daily position reporting
the scalability of sales
- Advanced monthly reporting
- A|B-testing and conversion work
- Conducting a usability audit
- Setting up e-commerce
- Setting up call-tracking systems
- Content Marketing
- Setting up sales promotion tools
| BASIC COMPOSITION | WEBSITE PROMOTION | POSITION PROMOTION | TRAFFIC PROMOTION | LEAD GENERATION | ONLINE STORE PROMOTION | VIP |
|---|---|---|---|---|---|---|
| SEO audit | ||||||
| Creating a semantic core | ||||||
| Search engine promotion strategy | ||||||
| Creating a work plan for the development of the site | for 3
months |
for 6
months |
for 6
months |
for 6
months |
for 12
months |
for 12
months |
| Registering a site in services for webmasters | ||||||
| Analysis of competitors' website optimization | ||||||
| Basic recommendations for site optimization | ||||||
| Writing texts for pages to be promoted | ||||||
| Basic reporting | ||||||
| Implementing micro-partitioning | ||||||
| Yandex.Metrics and GA analytics setup | ||||||
| Setting up goals in Yandex.Metrika or G.Analytics | ||||||
| Developing a linking strategy | ||||||
| Making basic recommendations for usability | ||||||
| Monthly check of site optimization | ||||||
| Registration in Yandex and Google directories | ||||||
| Weekly site diagnostics | ||||||
| Minute-by-minute monitoring of site accessibility | ||||||
| Quarterly update of the semantic core | ||||||
| Implementation of recommendations for site optimization | ||||||
| Writing texts for information sections | ||||||
| Daily position reporting | ||||||
| Extended ToR for search engine optimization | ||||||
| Clustering of the full semantic core | ||||||
| Creating an editorial plan | ||||||
| Setting up sales promotion tools | ||||||
| Content Marketing | ||||||
| Setting up call-tracking systems | ||||||
| Conducting a usability audit | ||||||
| Setting up e-commerce | ||||||
| A|B-testing and conversion work | ||||||
| Advanced monthly reporting | ||||||
| Digital strategy development and implementation | ||||||
| Comprehensive web analytics | ||||||
| Time of writing the control | 3 hours | 6 hours | 12 hours | 24 hours | 48 hours | 96 hours |
| Number of specialists in the team | 2+ | 3+ | 3+ | 4+ | 5+ | 5+ |
| Placement on thematic portals | Up to 10
portals |
Up to 15
portals |
Up to 25
portals |
Up to 50
portals |
100+
portals |
|
| Price per month | 210 $ | 350 $ | 490 $ | 700 $ | 1 050 $ | 1 400 $ |
How does it work?
Traffic promotion covers possible search queries and attracts the target audience to the site. We constantly analyze competitors, increase and adjust the semantic core.
In the KPI we do not include branded traffic - users who come to the site due to the brand and its position in the market.
Stages of promotion of the site with payment for requests
Promotion with payment for visitors includes 7 levels of development of the site.
Conducted on 200 parameters with the help of CNS's own developments and services.
Stage Result: understanding what mistakes were made in the work on the resource before and what promotion strategy is needed.
Promotion of sites in traffic is not without the collection of search queries (HF, MF, low frequency), clustering and distribution of the target pages.
Stage Result: a detailed list of search queries distributed by target pages.
Promotion of the site traffic includes an assessment of the usability of the site, the results are prepared proposals to increase conversions.
Stage Result: generated a list of recommendations from usability experts to increase site conversion.
Based on the recommendations of optimizers and analysts make changes to the settings and the template site, including for the acceleration of the project.
Stage Result: implementation of recommendations on usability, correction of technical errors that prevent the site to reach the top, improving the sales properties of the site.
New landing pages and sections are created for search queries, and competent and relevant text content is written to meet the requirements of search.
Stage Result: full compliance with the requirements of the resource search, sharpening each page for the selected search queries.
We place articles and press releases on trusted thematic portals, online media, information sites. We focus exclusively on eternal natural links. With such "golden links" we generate useful target traffic, build up the citation and authority of the resource from the search side.
Stage Result: growth of the site in the eyes of Yandex and Google search, the output of search queries in the top, an increase in the number of targeted visitors.
The results are tracked, the promotion strategy is adjusted, and new methods of work are developed and implemented.
Stage Result: increasing the impact of promotion through the use of new methods of work.
Our Guarantees
The "Traffic Promotion" tariff includes an extended list of works and saves 30% of your budget compared to one-time SEO services with an hourly fee. The money saved is better invested in other areas of Internet marketing, gaining additional benefits and enhancing the synergistic effect.
KNOW
We fix financial guarantees in the contract and are responsible for the final result. The risks of not achieving the predicted traffic and attracting untargeted visitors to the site are minimized, which guarantees transparency and quality of the result.
WE CAN
Traffic promotion is an affordable rate for most Internet projects. Today being in the top 10 does not guarantee profit, and paying for visitors is the key to increasing orders. This rate will allow you to optimize your expenses, reduce the cost of each request and, as a result, increase your profits.
