The main advantage of the tariff is that we promote the site by a pool of queries. And to increase conversion into targeted actions, we regularly do usability audits and split-testing.
- Purchase of goods
- Application form
- Phone call
- Visiting the page
- Contacting an online consultant
- Filling out the feedback
- Online registration
- Newsletter Subscription
- Viewing video
- File download, etc.
Each action is evaluated separately. This is necessary for the convenience of calculating the return on investment (ROI).
What sites are suitable promotion of leads?
Stores
Online stores with a wide range of products
Services
Service companies with in-demand services
Informants
News and entertainment resources
Main advantages of the tariff
«lead generation»
- Clear payment scheme (only for targeted actions)
- We work not only on the amount of traffic, but also on conversion
- Growth of brand awareness and expansion of the target audience
- Improved site usability and enhanced analytical support
resources in small markets
by position
- Daily position reporting
- Writing texts for information sections
- Implementation of the terms of reference
- Minute-by-minute monitoring of site accessibility
- Weekly site diagnostics
focused on sales from the site
by Leads
- A|B-testing and conversion work
- Conducting a usability audit
- Setting up e-commerce
- Setting up call-tracking systems
- Content Marketing
- Setting up sales promotion tools
- Creating an editorial plan
uncompromising projects
- Comprehensive web analytics
- Digital Strategy
- Advanced monthly reporting
- A|B-testing and conversion work
- Conducting a usability audit
- Setting up e-commerce
- Setting up call-tracking systems
| BASIC COMPOSITION | WEBSITE PROMOTION | POSITION PROMOTION | TRAFFIC PROMOTION | LEAD GENERATION | ONLINE STORE PROMOTION | VIP |
|---|---|---|---|---|---|---|
| SEO audit | ||||||
| Creating a semantic core | ||||||
| Search engine promotion strategy | ||||||
| Creating a work plan for the development of the site | for 3
months |
for 6
months |
for 6
months |
for 6
months |
for 12
months |
for 12
months |
| Registering a site in services for webmasters | ||||||
| Analysis of competitors' website optimization | ||||||
| Basic recommendations for site optimization | ||||||
| Writing texts for promoted pages | ||||||
| Basic reporting | ||||||
| Implementing micro-partitioning | ||||||
| Yandex.Metrics and GA analytics setup | ||||||
| Setting up goals in Yandex.Metrika or G.Analytics | ||||||
| Developing a linking strategy | ||||||
| Making basic recommendations for usability | ||||||
| Monthly check of site optimization | ||||||
| Registration in Yandex and Google directories | ||||||
| Weekly site diagnostics | ||||||
| Minute-by-minute monitoring of site accessibility | ||||||
| Quarterly update of the semantic core | ||||||
| Implementation of recommendations for site optimization | ||||||
| Writing texts for information sections | ||||||
| Daily position reporting | ||||||
| Extended ToR for search engine optimization | ||||||
| Clustering of the full semantic core | ||||||
| Creating an editorial plan | ||||||
| Setting up sales promotion tools | ||||||
| Content Marketing | ||||||
| Setting up call-tracking systems | ||||||
| Conducting a usability audit | ||||||
| Setting up e-commerce | ||||||
| A|B-testing and conversion work | ||||||
| Advanced monthly reporting | ||||||
| Digital strategy development and implementation | ||||||
| Comprehensive web analytics | ||||||
| Time of writing the control | 3 hours | 6 hours | 12 hours | 24 hours | 48 hours | 96 hours |
| Number of specialists in the team | 2+ | 3+ | 3+ | 4+ | 5+ | 5+ |
| Placement on thematic portals | Up to 10
portals |
Up to 15
portals |
Up to 25
portals |
Up to 50
portals |
100+
portals |
|
| Price per month | 210 $ | 350 $ | 490 $ | 700 $ | 1 050 $ | 1 400 $ |
How do you increase the number of targeted actions on the site?
Stages of promotion of the site with payment for requests
We prepare for the promotion, analyze the site on 200 + criteria, identifying errors and problems with the help of internal development and services.
Stage Result: information about the performance of the site, which is necessary to make a specific action plan to attract leads.
We select search queries that will bring commercial target traffic. We distribute queries into clusters and distribute them to landing pages.
Stage Result: a detailed list of HF/SF/LF queries ordered by landing pages.
We do usability audit and A/B testing of the site, identify weaknesses of the site that affect conversion. We work on increasing the sales properties of the site, improve the functional quality of product cards.
Stage Result: a list of specific actions and recommendations that will improve conversion on the site.
Based on our expertise, we make technical changes to site settings and templates, and work to speed up site performance. We set up call-tracking and analytical tools. In some cases, changes are made by the client: it depends on the budget and personal desire of the client.
Stage Result: changing the site based on recommendations and fixing problems that prevent the site from reaching the top.
We create new landing pages and sections, useful and relevant content. We publish articles, press releases and reviews on industry portals, build up citations and website traffic.
Stage Result: the compliance of the web resource to search requirements, the orientation of each page under the selected query pool and, as a consequence, the top site for priority target phrases.
We think through solutions to reduce the cost of the lead, influence the increase in the average check, analyze the feasibility of interaction between SEO and other channels to attract customers, regularly offering and testing new hypotheses to improve the conversion rate of the site.
Stage Result: improve site conversion rates, increase average check and sales volume.
We track results, test new ways to capture and process leads, improve the functionality of the shopping cart, and implement new tools and promotion methods.
Stage Result: receiving a flow of leads, applications and calls from the site.
Our Guarantees
The "Lead Promotion" tariff includes an extensive list of works and saves 35% of your budget compared to one-time SEO services with an hourly fee. Savings are better invested in other areas of Internet marketing, getting additional benefits and enhancing the synergistic effect.
KNOW
We fix financial guarantees in the contract and are responsible for the final result. The risks of not achieving the predicted traffic and attracting untargeted visitors to the site are minimized, which guarantees transparency and quality of the result.
WE CAN
Promotion by leads is the rate for most Internet projects. Today being in the top 10 does not guarantee profit, and paying for visitors is a pledge of order volume. This rate will allow you to optimize your expenses by reducing the cost of each request and, as a result, increase your profits.
