Usability testing is a method of evaluating interface usability by users. As part of the study, representatives of the target audience perform various tasks, interacting with the interface in every way.
Testing allows you to look at the site through the eyes of consumers, to identify optimal interaction scenarios and problem areas.
Usability testing is performed at different stages of project development. It is most effective at the initial stages of development, before the introduction of changes in the program code and launch on the market. The earlier the testing is performed, the less time and money you spend on interface development.
The key goal of usability testing
What items can be tested?
Usability testing is suitable for all sites that want to increase conversion rates, check if the product meets user expectations or identify problem areas in the interface.
Interface
Web interfaces
Applications
Desktop and mobile applications
Shapes and Blocks
Individual forms and blocks
Adaptability
Mobile sites
The main advantages of usability testing
- Valuable feedback from potential customers
- Confirmation or refutation of hypotheses and solutions
- Identification of errors and problems before the start of the project
- Emphasis on improving usability and increasing conversions
The cost of usability testing starts at 246 dollars
How does usability testing work?
Stages of the site usability audit
We analyze the topic of business, determine the objectives of the study and the overall impression of the site.
We pay attention to the main screen resolutions and browsers used, types of mobile devices, demographics, and gender and age structure of users. If necessary, we conduct more in-depth analysis based on Webview data.
Analyze key landing pages and specific blocks in terms of the effectiveness of interaction with the audience.
We compose research questions, select assessors (7-10 potential visitors or buyers of the site), test and post-process the answers. Prepare conclusions and recommendations to increase conversion and improve usability.
Our Guarantees
Our team consists of certified Yandex.Metrika and Google Analytics specialists with a great professional experience. Over many years of activity we have accumulated a huge database of useful materials, standard and non-standard solutions, as well as experience that we are ready to share with you.
KNOW
We guarantee an increase in site conversion and usability properties if our recommendations are followed. We understand that the number of orders and the profitability of your business depends on how user-friendly your website is.
WE CAN
As a result of usability testing we will prepare recommendations for improving the functionality of your site. Practice shows that after implementing changes on the advice of our experts KPIs can increase by up to 50%.
