Have you ever wondered whether users are comfortable using your site? In a usability audit, our expert will conduct a comprehensive analysis of the target audience, look at the project through the eyes of the client, identify factors and blocks that reduce the overall effectiveness of the site.
This will be followed by detailed problem-solution recommendations aimed at improving the usability of the site.
People who are visiting your resource for the first time want to get information quickly and in its entirety. It can be difficult for all of us to look at our site with fresh eyes and identify weaknesses. The best way to do this is to involve experts, because even small changes can reduce load times, reduce bounce rates, improve usability and increase KPIs.
Small mistakes - big losses
What sites are suitable for this service?
Stores
Online retailers
Catalogs
Catalog sites
Services
Corporate websites
Benefits of a usability audit
- Growth of performance indicators (KPI)
- Improving behavioral factors
- Growth of positions in search results
- Long-term and measurable results
The cost of a usability audit starts at 176 dollars
How does a usability audit work?
Stages of the site usability audit
The web analytics specialist processes data from Yandex.Metrika and Google Analytics analytics systems, determines the main browsers and screen resolutions of devices in use, types of gadgets, demographics, and the gender and age structure of the audience. If necessary, conducts more in-depth analysis based on Webvisor data.
Our specialists study traffic sources and peculiarities of perception of the home page, landing pages with products, order/application pages, shopping carts, and cross-cutting elements and blocks. A comparative analysis with competitors' sites is also conducted.
We study in detail how successfully each of the elements of the site is functioning. A consistent assessment of usability by all key parameters takes place: problems in design, thoughtful navigation, completeness of information, absence of technical errors, building trust on the site, etc. For each error found, solutions are proposed.
Our Guarantees
The usability of your site determines whether a user places an order on your site or goes to a competitor's site. We believe that the usability of your site has a direct impact on the growth of sales and the average check. If you follow the recommendations of the usability audit, your KPI can increase by up to 50%.
KNOW
We guarantee to prepare a usability audit for your site within 10 working days. All arrangements are fixed in the contract and we are fully responsible for its implementation.
WE CAN
Our team includes specialists with vast experience in usability. The qualification of our analysts is confirmed by Yandex.Metrika and Google Analytics certificates, feedback from grateful clients and hundreds of successfully implemented projects.
