All ideas, hypotheses, and theories need to be tested. The goal of split testing is to find and implement components that increase the effectiveness and conversion rate of the page. Let's say you have developed several templates and are not sure which one will be the most successful. With the help of this service we will be able to answer this question and help you with the choice.
Why is split testing necessary?
What sites are suitable for this service?
Stores
Online stores and catalog sites
Services
Corporate websites and services
Landing page
Single page sites
Portals
News portals
Advantages of split testing
- A/B testing of any, even small changes to the site
- Increasing conversions and abandoning inefficient tools
- Continuous improvement of usability and growth of the average check
- Unlimited number of parallel tests and their variants
The cost of split testing starts at 350 dollars
How is split testing done?
Stages of work
We start by finding the indicators on the basis of which the effectiveness of the pages will be determined. After that we set up tracking and collecting KPIs in the Yandex.Metrika and Google Analytics analytical systems.
We think through what changes need to be made to the page to increase conversions and other KPIs. We write TOR for new variants of pages, and in agreement with you we develop the pages themselves.
With the help of a specialized service we start the testing process and collect data for further analysis. Testing takes from 7 calendar days and depends on site traffic and a number of other factors.
After the necessary statistics are accumulated, we stop testing and analyze the information. Based on the analysis, we determine the winning option - the one that leads to an increase in conversion rates and other KPIs.
The final stage is the preparation of a detailed and clear report on the results of testing, indicating the winning option and the anticipated outcome of the implemented changes.
Our Guarantees
We guarantee an increase in conversion if you follow the recommendations of the analysts exactly. Split-testing is considered to be the most reliable tool for conversion optimization, because it's impossible to intuitively understand what the result of changes will be.
KNOW
The work on your project will be carried out by certified specialists who have been certified by the Yandex and Google analytical centers. Our extensive experience and regular advanced training allow us to ensure high quality of the work performed.
WE CAN
If necessary, we can provide not only testing, but also implementation of changes to the site. Our team includes specialists in search engine marketing, online advertising, SMM, design, copywriting and web development. We will do work of any complexity.
