If you are actively promoting your own site, attracting targeted traffic from various sales channels, coming up with profitable promotions and offers, it is vital for you to understand how costs are allocated and which channels have the highest return. This will allow you to identify inefficient tools and reduce costs.
Calltracking is very important for sites in which calls are the main source of requests. With this system, you can analyze the distribution of calls to advertising channels, manage these channels in a timely manner, and even work on a pay-per-call business model.
Why do I need to set up call-tracking?
Calltracking is a key tool for analyzing and tracking calls from the site.
Such a system answers three main questions:
- how not to miss a single application;
- where the targeted visitors come from;
- how to make visitors order more often.
What sites are suitable for this service?
Stores
Online retailers
Catalogs
Catalog sites
Corp sites
Corporate websites
Services
Information platforms and services
The main advantages of call-tracking setup
- Integration with a large number of analytics systems
- Detailed statistics on calls by advertising sources
- Recording conversations with customers, improving the quality of service
- Ability to form a complete end-to-end analytics system
- Identifying the most effective channels and increasing conversions
The cost of setting up calltracking starts at 106 dollars
How does call-tracking work?
The system works by swapping phone numbers: users who come to the site from different channels are redirected to different contact numbers. This trick allows you to match the phone with a particular advertising source and determine where the client came from. This is how static call tracking works.
If you also want to determine which specific ads and keywords are getting calls, you can use dynamic call tracking. This is a deeper analytics mechanism that is most useful for online advertising.
Stages of call-tracking setup
So that the user can quickly contact the manager without making a phone call, we install and set up an online consultant. The system determines from which channel the user came, how many visits he has made before and other data.
Stage Result: +10% conversion rate.
In order to collect contacts after hours (at night or on weekends), we give your customers the opportunity to leave their questions or appeals around the clock. This is much easier than sending emails whenever necessary.
Stage Result: +5% to conversion rate.
So that users don't have to search for phone numbers and call directly from the site, the system will instantly connect the visitor to an available operator. And you'll be able to get detailed analytics: phone numbers, duration of calls, channels for attracting customers, etc.
Stage Result: +2% to conversion.
If the user is not interested in your product or service, he wants to close the site. But all is not lost, with this tool you can keep the client by offering him help in choosing, consultation or a discount.
Stage Result: +3% conversion rate.
Our Guarantees
The work on your project will be carried out by certified specialists who have been trained in the Yandex and Google analytical centers. The high level of competence allows us to guarantee impeccable quality of the work performed.
KNOW
We set up call tracking on a turnkey basis. As a result, the client receives a correctly working call tracking system, on the basis of which it is possible to plan further marketing and advertising activities with a high degree of accuracy.
WE CAN
When making changes to the call-tracking system, our specialists do not affect other sections of the site, the product database, or the contact list. We guarantee confidentiality and safety of all information on your site.
