If you are using various Internet marketing tools, but you are not satisfied with the current performance of the site, use the service of full analytical support for the project.
Comprehensive web analytics includes professional configuration of analytics systems, usability audits, usability testing and several types of analytical reports on the collected data.
This service is an in-depth study of your site's performance, which helps you understand key shortcomings based on user experience and metric data. You're sure to receive comprehensive, step-by-step recommendations to improve the effectiveness of your project and prevent the most common errors in the future.
Why do you need comprehensive web analytics?
Comprehensive web analytics solves a wide range of problems:
- identifies ineffective search queries and advertising campaigns;
- compares current performance with that of competitors;
- gives an understanding of the channels through which the target audience comes to the site;
- analyzes the ordering procedure and interaction with the forms on the site;
- assesses the usability of the site for potential buyers;
- checks the settings of the current analytics and e-commerce systems;
- allows you to select the most converting page options as a result of split tests.
This service is for you if your site:
Data analysis
Analytics systems are set up and there is a minimum amount of data for analysis
Collecting analytics
Analytics systems are not yet configured or configured correctly
Growth potential
There is a steady stream of orders, but there is great potential for growth
The main advantages of comprehensive web analytics
- Testing and setting up analytics systems in the first month of work
- Preparation of recommendations based on the results of data analysis
- The growth of performance indicators after the implementation of the recommendations of the expert
- Growth of positions in search results by improving behavioral factors
- Professional advice on analytics and increasing KPI
The cost of a comprehensive web analytics starts at 490 dollars
How is comprehensive web analytics organized in our company?
Stages of comprehensive web analytics: your way to success
This is the first necessary step in preparing any analytical report; it helps us gather the necessary information. As part of it, we track:
- events on the site (transitions to external links, file downloads, etc.);
- transfers from advertising campaigns (Yandex.Direct, Google AdWords, mailings, etc.);
- bounce rate taking into account the characteristics of the site and much more.
Stage Result: analytics systems collect accurate statistical data for further work.
We put them together with you, based on the tasks and features of the site, and fix them in analytics systems. The goals of the project can be order placement on the site, viewing the page with contacts, downloading the price list and other events.
Stage Result: accumulate data on indicators that allow you to assess the real effectiveness of the site, to identify its bottlenecks and determine the impact of various sources of traffic.
At this stage we determine why visitors are leaving your site and at what stage of the sales funnel it happens. We analyze:
- traffic;
- site content pages;
- audience composition;
- user behavior on the site.
Stage Result: The reasons for low KPIs and insufficiently high conversion rates were identified. Formed a visual report on the state of the main and other key pages.
We analyze the effectiveness of advertising channels. Our goal is to answer the question: is it worth spending the budget on them? To do this, we study:
- cWhat advertising channels visitors come from;
- how they convert to customers;
- how effective some advertising channels are relative to others;
- what factors prevent advertising from working as efficiently as possible.
Stage Result:understanding which advertising channels to turn off and which to pay more attention to.
We check whether the site is user-friendly and understandable for potential clients. Thoroughly analyze the resource from this point of view of user interaction, relying on the data obtained and expert experience. We assess:
- whether the user has enough information;
- whether the site is easy to navigate;
- whether the site has errors (content, design, navigation, layout, etc.) that could confuse or alienate the user.
Stage Result: identified all the factors that caused visitors to be unable to accurately navigate the site. For each of the errors found, a solution is offered based on the experience of the expert.
According to the results of the marketing audit of the site you get a detailed list of professional advice. It includes recommendations on:
- increasing the conversion of the site;
- usability improvements;
- optimization of advertising campaigns.
Stage Result: the reasons for low KPI and insufficiently high conversion rates were identified. Formed a visual report on the state of the main and other key pages.
Our Guarantees
This service includes the widest range of works aimed at improving the current KPI indicators. If you follow all the recommendations of the experts, you will increase the conversion rate in orders and the amount of the average check by 20-50%.
KNOW
Work on your projects will be entrusted to certified specialists in Yandex.Metrika and Google Analytics products. This guarantees you a high quality of work and a professional approach to each task.
WE CAN
Our group of companies includes more than 40 successful projects. If necessary, we can involve designers, designers, web developers, layout designers, copywriters, marketers and other specialists in the implementation of recommendations.
