Any business has reputational risks. For your reputation to have a positive impact on your company's financial results, you need to build a positive information field and neutralize negative information as it arises. Today it is possible to control what people write about you. Online reputation management is a service that allows you to increase the loyalty of your target audience and bring them closer to making a purchase.
About 90% of Internet users make an important purchase decision after reading reviews, and most of the audience forms their opinion of a product on the first three positions in search results. Reputation management will help push all uncomfortable information out of search results and replace it with relevant content. If this work is approached systematically and professionally, you can get tangible results in a short time.
Why is it important for your business?
What kind of companies are suitable for this service?
To new companies
New companies whose products no one knows anything about yet
Brands
Brands that have faced negative feedback from customers and partners
To employers
Employers who receive negative feedback from employees
The main benefits of reputation management
- An effective tool for covert advertising and guerrilla marketing
- Suitable for all subjects without any restrictions
- Reputational output has a positive effect on SEO promotion
- Improving the company's image, increasing sales
- Attracting the best qualified personnel
Our rates for SMM services
How do we protect business from negativity?
Stages of work: your way to success
Reputation management includes several levels of site development.
We collect data and analyze the tone of search results for queries related to the company. We make a list of works that need to be done to level out the negativity and form a positive reputation.
Stage Result: a basic media plan with an analytical breakdown and a list of work.
We negotiate with site administrators to post positive content and remove unwanted reviews and articles. We try to bring sites with positive information to the top of search results.
Stage Result: a list of sites with an editorial calendar of placements and the options provided.
We write texts of reviews and articles for subsequent publication on the sites. If necessary, we optimize and relink the content to improve search results. The materials are created by professional marketers and copywriters who are familiar with the intricacies of promoting goods and services online.
Stage Result: reputational content that meets the requirements of the placement sites.
We provide the publication of materials through the administration of sites or through the company's internal resources (accounts). The more such reviews there are, the more likely it is that potential buyers will read them and make a decision in your favor.
Stage Result: materials published on the sites, agreed by the customer.
We monitor the results of the work, the most effective sites and tools, adjust the promotion strategy, introduce new methods of leveling the negative, develop a plan for the next cycle of work.
Stage Result: increased impact through the use of the most effective methods of work.
Our Guarantees
Your brand is secure and you will always know the tone of your reputation and can manage it as you wish. We fix financial guarantees in the contract and are responsible for the final result. Risks of not achieving KPIs are minimized, which guarantees transparency and quality of the result.
KNOW
SERM and ORM services are suitable for any business. We select the key queries for which users search for information about your company and create a positive information field, displacing negative information from search results.
WE CAN
Timing is calculated individually, depending on the availability of existing reviews and time to pass moderation materials. Haste with the placement of such content should not be, only with a planned and thoughtful approach reviews will not be perceived as spam and will give maximum results.
