The strategy is the most important element of brand promotion, a plan to achieve specific goals with the help of SMM tools. The strategy includes an analysis of the audience, the formation of a content policy and tone of voice, identifying the preferred promotion channels and calculating the potential for their effectiveness. A competent promotion strategy makes it possible to run a campaign both independently and through a contractor.
Advancement without strategy is like shooting sparrows with a cannon. Noisy, spectacular, but ineffective. A well-thought-out strategic decision makes it possible to increase the effectiveness of social media promotion, minimize costs and maximize profits. Lack of strategy, on the contrary, introduces chaos, in which the achievement of goals becomes problematic.
Why is promotion without a strategy pointless?
What kind of projects are suitable for this service?
Stores
Online and offline stores
Services
Service projects
Sites
Information and entertainment resources
The main advantages of promotion by strategy
- A complete solution covering many tools and mechanics
- Possibility of staged or wave implementation
- Mechanical performance prediction even before launch
- Transparent payment scheme: you understand what you pay for
- No financial risks when implementing on the basis of the agency
Our rates for SMM services
Let's set up your business for maximum results
How to prepare the perfect strategy for your brand
The strategy of promotion in social networks includes several levels of development of the site.
In order to choose the most effective solution for your project we analyze your vision and wishes at the stage of filling out the brief. We form the objectives of the digital-strategy, identify the main and additional target audiences.
Stage Result: understanding basic inquiry, getting direction on campaign goals.
In order to create a promotion strategy, an in-depth analysis of the business niche, the current position of the project on the Internet and social networks in particular is carried out. An expert opinion is formed regarding your interaction with clients in the digital environment.
Stage Result: a report containing the results of the audit, analysis and conclusions on the current position of the project within the social networks (or on the Internet, when ordering a comprehensive strategy).
We analyze the digital tools involved and evaluate the potential of available but not yet used promotion channels. According to the analytics data, we select social networks and platforms that are suitable for promoting your project.
Stage Result: an itemized list of sites and promotional tools.
Based on the analytics and primary data, we create a strategy to promote the project, satisfying the projected results. The main thing at this stage is to build communication with the potential client in the most productive and appropriate way. In the process of implementation, the strategy can be adjusted and changed based on the practical data obtained.
Stage Result: promotion strategy, which consists of four main blocks: content strategy, creative concept, promotion strategy and projected results in each area.
Our Guarantees
Creating a promotion strategy involves working through every aspect of a brand's presence in the online space. Experience shows that brands with a well-developed strategy are on average 42% more popular than brands that run campaigns without specific strategic solutions.
KNOW
We are experts in creating brand development plans in the online space. And social networks are no exception, because it's where you can find a loyal audience for almost any product, and the narrow settings of advertising campaigns will allow you to do this not only effectively, but also profitably.
WE CAN
According to the results of the development you will get a ready-made promotion strategy, in the implementation of which your project is guaranteed to achieve maximum results without unnecessary unforeseen costs.
