The advantage of video advertising is an adequate price in relation to impressions and the loyal attitude of the target audience to this format of advertising. Commercials are shown to users in the player window on popular video hostings (Youtube, Rutube), online movie theaters, affiliate networks, Internet Smart TV channels, and so on.
Advertising on federal TV channels costs unimaginable amounts of money, and it is difficult to calculate its engagement rates. Video advertising on the Internet is free of these disadvantages, and its audience is comparable in size to television advertising.
WHY ARE VIDEO ADS BETTER THAN TV ADS?
Video advertising on the Internet is customized for precise targeting. Video advertising establishes contact with users whose portrait is similar to that of your target audience, even if you work in a narrow segment. A well-tuned campaign will increase product awareness, increase audience loyalty, create the right brand associations and improve the company's image.
VIDEO ADS ARE TARGETED:
Interests
According to people's interests and hobbies
Demographics
By demographic groups and location
Queries
By necessary words and specific sites
Devices
By necessary devices and operating systems
5 REASONS TO USE VIDEO ADVERTISING
- Return on investment
- Segmenting the audience by attributes
- Detailed analytics of impressions and conversions
- Audience engagement with video content
- Audience reach and return through remarketing
Rates for video advertising
Promotion «The price of success»
- Installing counters and setting targets
- Sales funnel forecast
- Audit of past advertising campaigns
- Collecting a detailed semantic core
- Analysis of seasonality
- Defining a portrait of the target audience
- Setting the code of the calltracking on the site
- Installing the sales amplification tools code
- Testing order forms
- Post-click analysis of advertising campaigns
- Recommendations for page improvements
- Setting up Google.merchant
- Digital loyalty card
- Monthly technical audit of the site
- Library for executives
- 1001 smiles
FORMATS OF VIDEO ADVERTISING ON THE INTERNET
- Pre-roll - starts before the content or movie is shown.
- Post-roll - demonstrated after the selected video.
- Overlay - is streamed on top of the viewed video, at the bottom of the.
- Advertising on pause - is displayed when the playback of the material is paused.
- Video in a banner - the video is shown instead of a static image in the banner.
- Promoted and recommended - a popular type of video advertising on Youtube, the video is displayed to users according to specific words that they type in a search.
How do we work on your projects?
Determine the goals of the advertising campaign and the commercial offer. Analyze the competitive environment and choose a payment model. Develop promotion strategy, targeting criteria and advertising formats. We prepare a media plan.
Duration of work: 3 to 5 days.
We link YouTube and Google.ADS accounts, create a media campaign in Yandex.Display, connect and set up analytics. We create video campaigns and set up custom targeting, taking into account your site's audience. We add overlays, tooltips, and end screensavers. Campaigns are QA (Quality Assurance) checked by a quality expert before launching.
Duration of work: 1-3 days.
We analyze user behavior, placements, and exclude unsuitable sites. Identify conversion targeting and creatives that give the desired result. We adjust the promotion strategy based on the results.
Duration of work: for a fixed period of cooperation.
Our Guarantees
We control every stage of the life cycle of your clients, continuously improve the process and increase the impact of each channel. Financial guarantees are fixed in the contract, in case of non-achievement of indicators we return the money.
KNOW
We have multi-level quality control. We report in detail in the context of your goal: you understand exactly what you pay for. Each advertising campaign is checked by the project manager and the quality control department.
WE CAN
A team of experts who know what a selling video looks like works on creating the content. We transfer the copyright to the client, and after the end of the advertising campaign you can use it as you see fit.
