The multimillion-strong audience of social networks has the potential to find customers. By analyzing profile information, the location, gender, age, interests and social status of the user are determined. Targeted advertising is multimedia ads that are shown on social networks to a selected group of users.
Our research shows that 70% of people regularly use social networks. On average, they spend 30 hours a month on it. Such involvement leads to the fact that 80% of users are guided by information from social networks when making purchases.
MATCHING SOLUTIONS TO BOLD KPI
WHAT SITES ARE SUITABLE FOR THE SERVICE?
General merchandise
Clothing, shoes, electronics, accessories
Services and events
Concerts, exhibitions, advertising, consulting
Local Business
Cafes, restaurants, beauty salons, fitness clubs
Sales
Companies offering seasonal promotions, discounts
THE ADVANTAGES OF TARGETING ADVERTISING
- Creating an original community concept
- Creating and posting content (including photo shoots and online broadcasts)
- Constant, focused communication with the audience
- Long-term effect by constantly attracting new users
Tariffs for targeting advertising
Promotion «The price of success»
- Installing counters and setting targets
- Sales funnel forecast
- Audit of past advertising campaigns
- Collecting a detailed semantic core
- Analysis of seasonality
- Defining a portrait of the target audience
- Setting the code of the calltracking on the site
- Installing the sales amplification tools code
- Testing order forms
- Post-click analysis of advertising campaigns
- Recommendations for page improvements
- Setting up Google.merchant
- Digital loyalty card
- Monthly technical audit of the site
- Library for executives
- 1001 smiles
THE MAIN ADVANTAGE OF THIS SALES CHANNEL
How do we achieve success working on a project?
- Defining the goals of the advertising campaign;
- Analysis of the sphere of business, the competitive environment and the client's site;
- Analysis of counter statistics and setting the correct targets;
- Creating a promotion strategy.
- Defining the parameters of the target audience;
- Definition of targeting criteria;
- Selection of tools, services, channels and sites.
- The study of the client's business segments and the selection of targeting audiences;
- Creation and coordination of advertising creatives (texts, images);
- Creating and setting up accounts in Facebook, VK and other social networks;
- Retargeting via pixel;
- Verification of the advertising campaign by quality experts.
- Conducting an analysis of user behavior;
- Identifying working tools, services, channels, venues and creatives;
- Running A|B tests on the client's website;
- Adjustment of advertising creatives and landing pages;
- Optimize the rates of advertising campaigns;
- Preparing and agreeing on a strategy for the next phase;
- Creating a detailed report and launching a new customer engagement cycle;
- Providing the necessary documentation for the project;
- Selection of additional services for greater synergy.
Our Guarantees
The copyright for the content that is developed in the advertising campaign remains with the client. You can use the creative at your own discretion.
KNOW
Each advertising campaign is checked by the project manager and a quality control expert at the start of the work. This eliminates errors on the site and quickly leads to the planned result.
WE CAN
We strictly comply with the agreed KPIs, in case we have not achieved the planned results - we return the money. This main financial guarantee is officially enshrined in the contract.
