This is probably one of the smartest and most advanced advertising tools. Through the use of neural networks and Real-Time Bidding (RTB) technology, not a single impression is wasted and ads reach their target audience. And the principle of online bidding offers ads at a favorable price/conversion ratio.
THE MAIN DIFFERENCE FROM OTHER ADVERTISEMENTS
Turn your RTB advertising full throttle
Informing
Inform about a promotional offer or promotion
Reputation
Strengthen your reputation and brand recognition
Audience
Increase the flow of the target audience to the site
Sales
Stimulate demand and increase sales
What do you get as a result?
- Coverage of the "hot" segment of the target audience
- A personalized offer tailored to the user's interests
- Increased demand for goods and services, including new
- Minimum cost and maximum ROI
RTB advertising rates
Promotion «The price of success»
- Installing counters and setting targets
- Sales funnel forecast
- Audit of past advertising campaigns
- Collecting a detailed semantic core
- Analysis of seasonality
- Defining a portrait of the target audience
- Setting the code of the calltracking on the site
- Installing the sales amplification tools code
- Testing order forms
- Post-click analysis of advertising campaigns
- Recommendations for page improvements
- Setting up Google.merchant
- Digital loyalty card
- Monthly technical audit of the site
- Library for executives
- 1001 smiles
How is RTB advertising launched?
1. Browser cookies, social media accounts, mobile platforms, and search queries are used to identify the user.
2. As the user loads the web page, RTB determines the client's profile and portrait. Automatically starts an auction for a banner display among advertisers.
3. The ad with the leading bid is declared the winning bidder. The ad is shown to the user. The procedure is instantaneous and takes 100-200 milliseconds.
Stages of work on your project
- Define the goals of the advertising campaign;
- We analyze your business, competitive environment, website, topics and so on;
- We develop a promotion strategy and media plan to work in accordance with the budget;
- Define the criteria for targeting.
Duration of work: 3 to 5 days.
- If you have transferred accesses - configure, if not, then create and configure new ones;
- Set up tracking of target user actions.
Duration of work: 4 to 6 hours.
- We choose words based on the client's goals and selected tools;
- Grouping and clustering words based on the selected targeting options;
- We develop promotional materials (ads, banners);
- We coordinate materials with you;
- We create accounts and upload materials to the advertising network;
- We set up advertising campaigns and possible extensions (addresses, additional links, phone numbers, structured descriptions, prices);
- We check each item of the plan before launching it (Quality Assurance).
Duration of work: 3 to 15 days.
- Analyze user behavior;
- We monitor and eliminate ineffective ads, words, targeting, creatives and advertising platforms;
- We optimize the rates of advertising campaigns that do not achieve the desired result at the set cost;
- We adjust the strategy of promotion, provide a detailed report on the progress and results of advertising;
Duration of work: during the established period of cooperation.
Our Guarantees
We fix financial guarantees in the contract. In case of failure to achieve the agreed indicators, we return the funds.
KNOW
We transfer the copyrights to the prepared content to the client. At the end of the advertising campaign you can use it at your own discretion.
WE CAN
We develop creative for our clients' needs. Continuously improve the selling power of ads and increase the impact of advertising campaigns.
