According to our information, retargeting increases the conversion rate of an advertising campaign. This format is useful for those who sell real estate, cars, appliances, and electronics. That is, where the client needs time to make a final decision on a purchase.
Retargeting - a win-win option for increasing conversions
PROPER SETUP OF RETARGETING SOLVES THE FOLLOWING PROBLEMS
Returns
Returns to the site a prepared, "warm" audience
Increases
Increases traffic volume, conversion rate and depth of view
Performs
Performs up-sale or cross-sale of goods
Enhances
Increases brand awareness on the Internet
ADS ARE SHOWN ON POPULAR SITES
- In the contextual media network of Google and Yandex
- In the social networks "Vkontakte", Facebook, Instagram, etc.
- In search engine results
- On RTB-platforms
Retargeting rates
Yandex
Promotion «The price of success»
- Installing counters and setting targets
- Sales funnel forecast
- Audit of past advertising campaigns
- Collecting a detailed semantic core
- Analysis of seasonality
- Defining a portrait of the target audience
- Setting the code of the calltracking on the site
- Installing the sales amplification tools code
- Testing order forms
- Post-click analysis of advertising campaigns
- Recommendations for page improvements
- Setting up Google.merchant
- Digital loyalty card
- Monthly technical audit of the site
- Library for executives
- 1001 smiles
How does it work?
Stages and work processes
Retargeting includes the following steps:
- Together with you determine the goals of the advertising campaign;
- We study your business, offer the necessary solutions;
- Studying visitor behavior on the site;
- We develop lists of audiences based on business requests;
- We develop banners for ads;
- Forming remarketing scenarios;
- We prepare a media plan in accordance with the planned budget.
Duration of work: 3 to 5 days.
- Install Yandex.Metrika, Google.Analytics, VK, Facebook and Mytarget codes;
- Add a snippet of code to the site that gets the user into the remarketing lists;
- Create a campaign and check the campaign settings - QA (Quality Assurance);
- Activate dynamic and behavioral remarketing;
- Launch an advertising campaign.
Duration of work: from 3 to 15 days, depending on the competitiveness of the topic, the number of regions and campaigns.
- We are monitoring the campaign;
- Analyze user behavior;
- Allocate creatives (texts, images), which allowed to achieve the desired result at a set cost per click;
- We adjust, optimize the campaign and move on;
- We keep records and give advice on issues that arise.
Duration of work: throughout the entire period of cooperation.
Our Guarantees
We guarantee to hit the exact target audience interested in purchasing your goods or services. This is guaranteed by the advertising tools and professional work of our team.
KNOW
When setting up an advertising campaign, we transfer the copyright to the client for the prepared content. After the advertising campaign, you can use it at your own discretion.
WE CAN
We prescribe planned KPIs in the contract. In order to achieve the required result, we control every stage of the life cycle of your clients, continuously improve the sales process, and report in detail what you pay for.
