Attracting customers through advertising is a way to increase the profits of an Internet project. There are many formats of advertising on the Internet: contextual, media, targeting and others - and it is better to choose the one that is effective for achieving your goals and objectives.
HOW DOES CONTEXTUAL ADVERTISING HELP BUSINESSES?
TASKS THAT CONTEXTUAL ADVERTISING SOLVES
Customers
Getting more calls, orders, inquiries
Branding
Improving brand awareness
Sales
Attracting attention to the action or event
Sales
Increase in sales and profits
THE ADVANTAGES OF CONTEXTUAL ADVERTISING
- Launch in 1-2 days with ready-made materials
- Growth of sales and brand awareness
- Launch of a new product on the market
- Attracting attention with bright and vivid banners
- Coverage of the audience in search, social networks, affiliate network sites
Contextual advertising rates
Yandex
Promotion «The price of success»
- Installing counters and setting targets
- Sales funnel forecast
- Audit of past advertising campaigns
- Collecting a detailed semantic core
- Analysis of seasonality
- Defining a portrait of the target audience
- Setting the code of the calltracking on the site
- Installing the sales amplification tools code
- Testing order forms
- Post-click analysis of advertising campaigns
- Recommendations for page improvements
- Setting up Google.merchant
- Digital loyalty card
- Monthly technical audit of the site
- Library for executives
- 1001 smiles
HOW DO WE SUCCEED WHEN WE WORK ON A PROJECT?
- Defining the goals of the advertising campaign;
- Analysis of the scope of business, the competitive environment, the client site;
- Creating a promotion strategy.
- Defining the parameters of the target audience;
- Definition of targeting criteria;
- Selection of tools, services, channels and sites.
- Setting up access to web analytics counters;
- Audit of the configured project goals and their adjustment.
- Study segments of the client's business and the selection of requests;
- Grouping and clustering of received queries;
- Creation and coordination of advertising creatives (texts, images, animation);
- Creating and setting up accounts in Google.ADS, Yandex.Direct and other advertising networks;
- Setting up remarketing scenarios, retargeting, Look-alike, Yandex.Audience and other technologies;
- Verification of the advertising campaign by a quality expert.
- Conducting an analysis of user behavior;
- Identifying working tools, services, channels, venues and creatives;
- Conducting A|B tests, adjusting advertising creatives and landing pages;
- Optimize the rates of advertising campaigns;
- Preparing and agreeing on a strategy for the next phase;
- Preparing a detailed report and launching a new customer engagement cycle;
- Providing the necessary documentation for the project.
Our Guarantees
Exact hit to the audience. Your ad will be seen by interested users due to full compliance with the search query and targeting (regional, temporal, behavioral, and so on).
KNOW
Transparency and complete control. We control every stage of the life cycle of your customers, continually improving the process and increasing the impact of each channel. We report in detail in terms of your goals and KPIs: you clearly understand what you are paying for.
WE CAN
Launch in 1-2 days and flexibility. Campaign starts working immediately after creation. Dozens of advertising formats are available: text ads in search, banners and videos on thematic sites, and more. Changes to the campaign are made promptly.
