Victoria Starikova

A marketer sets up social media ads to attract a target audience and sell more products and services.

Key skills

• Analysis and segmentation of the target audience
• Ad campaign settings in the Facebook/Instagram, VKontakte, MyTarget
• Hypersegmentation in VKontakte and MyTarget
• Startup, analysis and optimization of campaigns in TikTok and Twitter
• Work with systems of analysis: Google Analytics, Yandex.Analytics systems: Google Analytics and Yandex
• Working with parsers, pixels remarketing/retargeting
• Working with dynamic retargeting
• Analysis and optimization of advertising campaigns
• Planning the budget of advertising campaigns
• Working with services of through analytics Roistat, Alytics
• Working with call-tracking systems
• Automation of reporting
• Finding and solving problems with traffic
• Working with dynamic macros in all advertising systems
• Understanding the performance-campaigns

Working tools

Google Analytics
Free service provided by Google to create detailed statistics of the sites visitors.

Yandex.Metrika
Free service from Yandex for traffic estimation and user behavior analysis.

Roistat
Service of the through analytics.

Alytics
A end-to-end analytics system with contextual advertising automation.

Atuko
A advertising management system in myTarget for professionals.

Albato
Service which allows linking CRM with various online systems: messengers, social networks, websites.

Facebook Ads
A Facebook tool that can be used to create and manage ads.

MyTarget
The advertising platform of Mail.Ru Group, which brings together the largest social networks and services in Russia, Belarus, Ukraine and the CIS with a total coverage of over 140 million people.

VKontakte
Russian social network with 97 million monthly active users.

Business Manager
A free tool through which the customer can transfer rights to manage any Facebook elements: business pages, advertising accounts, application directories.

Target Hunter
Online service for parsing target audience in VKontakte.

Google Sheets
Service for working with documents.