Polina Kolesnikova
Position
Web Analyst
E-mail
Analytics is a key skill in marketing and product management. A web analyst helps a business make informed decisions - and in digital, the cost of error is too high.
Key skills
- Installation and setup counters Yandex.Metrika and Google Analytics
- Customizing the system transmission of statistics on user behavior on the site for analysis of the sales funnel
- Customizing advanced e-commerce
- Placement of additional events and partner codes on the site
- Designing the system of continuous analytics
- Data visualization in Google Data Studio
- Set up collection and analysis of accumulated data on the effectiveness of advertising campaigns
- Studying the growth zone of marketing channels and landing pages
- Evaluation of advertising campaigns based on cohort analysis
- A/B-tests
Working tools


