Polina Kolesnikova

Analytics is a key skill in marketing and product management. A web analyst helps a business make informed decisions - and in digital, the cost of error is too high.

Key skills

• Installation and setup counters Yandex.Metrika and Google Analytics
• Customizing the system transmission of statistics on user behavior on the site for analysis of the sales funnel
• Customizing advanced e-commerce
• Placement of additional events and partner codes on the site
• Designing the system of continuous analytics
• Data visualization in Google Data Studio
• Set up collection and analysis of accumulated data on the effectiveness of advertising campaigns
• Studying the growth zone of marketing channels and landing pages
• Evaluation of advertising campaigns based on cohort analysis
• A/B-tests

Working tools

Yandex.Metrics Yandex.Metrics
Service of a visit counter, measures site conversion and analyzes Internet advertising. Designed to measure website traffic and analyze user behavior.

Google Analytics
Service for detailed stats on website visitors. Statistics are collected on Google's server, the user only places JS code on their site pages.

Google Optimize
A website optimization tool that helps online marketers improve conversion and site usability by continuously testing different combinations of content and features.

CallTracking
You can track phone calls from site visitors, their number and sources. The data is used to understand how effective the advertising campaign is.

Google Data Studio
Performs and visualizes data in interactive reports and dashboards without involving IT specialists.

Google Tag Manager
A system created by Google to manage JavaScript and HTML tags. They are used to track statistics and user activity on websites.

Google Sheets
It allows you to setup automatic data import from third party sources: analytics services, ad accounts, col-tracking.