Pavel Novikov

Responsible for attracting visitors from search.

SEO-scholar knows how to bring the site to the top positions in Google and Yandex, finds the growth points of the project and increase traffic.

Key skills

• Competitor analysis and testing of new approaches and hypotheses
• Depth SEO-diagnostics, identifying bottlenecks and growth points of the project
• Predicting the results of search engine promotion for the year in various KPI: positions, traffic, leads
• Formation of a semantic core and distribution of requests on pages
• Internal optimization of the site: technical, content and behavioral
• Prioritizing technical errors and how to solve
• Auditing the link mass and building a link strategy
• Preparing a work plan and implementation of the site search promotion strategy. Analysis of results and correction of plans
• Having negotiations with clients
• Preparing terms of reference for contractors, delegating tasks to assistants and monitor performance
• Promoting comprehensive SEO promotion of the site
• Comprehension of code at a basic level and searching for errors in html-coding
• Building and analysis of reports in the Yandex.Metrika and Google Analytics
• Search for technical errors on the site
• Customizing the content and meta-information, taking into account competitors' optimization
• Analyzing commercial factors and compiling recommendations for their implementation
• Use services and programs for SEO promotion
• Calculating budget for promotion
• Analyzing current traffic and conversion rates, Creating a strategy to increase the effectiveness of SEO
• Auditing potential traffic that can be attracted
• Preliminary SEO-optimization of the texts for the requests and setting the TOR for updates
• Formulation of link building strategy with regard to the specific project, niche, budget, time.

Working tools

Seowork
Platform for analytics and SEO control of large projects.

Wordstat
Service for selecting queries.

Key Collector
Program for website promotion. Allows quickly and easily collect key phrases for the semantic core, to define their competitiveness, cost and effectiveness. Helps to perform express analysis of the site for compliance with this core.

Ahrefs
Tool for link mass analysis. With it you can analyze your competitors, find external links to your site and build your own strategies.

Tools.pixelplus
Query commercialization checking service. Free SEO tools, programs and services for SEO analysis and promotion.

Keys.so
Service for niche analysis and finding relevant keywords.

Screaming Frog SEO Spider
Desktop program for site scanning. An indispensable tool for technical site auditing.

Yandex.Metrika
Service for measuring site traffic and analyzing user behavior.

Yandex.Webmaster
A toolbar for measuring site indexing and configuring site description in Yandex search results.

Google Analytics
Service for creating detailed website visitor statistics. Statistics are collected on Google's server, user only places JS code on their site pages.

Rush Analytics
Automation and analytics tools for SEO and PPC. Position checking, clustering, indexing check, text analyzer.

Serpstat
Platform for managing SEO tasks: backlink analysis, position tracking, keyword research.

Wizard.Sape
A set of ready-to-use automatic tools to promote your site to the top positions in search engines.

MegaIndex
System of promotion and analytics automation. The service analyzes and processes the data, and in the output gives a ready report on the site.

Topvisor
Tools for monitoring, analysis and estimate of Search Engine Promotion.

Yandex.Directory
Popular web directory with reference information about various companies.

ARSENKIN TOOLS
Tools for SEO and Internet marketing specialists, automation of work processes in SEO.

Google My Business
Internet service for business owners, managed by Google