Nikita Denisov
Position
Contextual Advertising Specialist
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Professional in contextual advertising, helps to attract new customers to the site.
He selects words for search queries, writes texts for ads, calculates advertising rates and creates campaigns in Google Ads and Yandex.Direct. Contextual advertising yields results immediately - the first clients will come as soon as it is launched.
Key skills
- Manage advertising budget, media planning
- Calculate rates, campaign planning, budgeting
- Manually and automatically gather semantics in any niche
- Formulation of SPP and writing ads
- Customize advertising campaigns in Yandex.Direct and Google Ads
- Work with the analytical services Yandex.Metrika and Google Analytics
- Advertising campaigns editing with Yandex Direct Commander and Google Ads Editor
- Organization and planning of work on campaign optimization
- Determination of campaign growth points and meeting KPIs
- Knowledge of working with website builders
- Analysis of the effectiveness of landing pages
- An ability to manage user attention and make strong suggestions
- Advanced level of GTM
- Working with automatic strategies in Yandex and Google
- Automation of advanced electronic trading
- Automation of large advertising campaigns management
- Automation of Yandex.Market and Google Merchant Center
- Advanced setup of retargeting
- An understanding of the principles of building end-to-end analytics
- Working with feeds
- Analysis and optimization of campaigns for online stores
Working tools


