Nikita Denisov

Professional in contextual advertising, helps to attract new customers to the site.

He selects words for search queries, writes texts for ads, calculates advertising rates and creates campaigns in Google Ads and Yandex.Direct. Contextual advertising yields results immediately - the first clients will come as soon as it is launched.

Key skills

• Manage advertising budget, media planning
• Calculate rates, campaign planning, budgeting
• Manually and automatically gather semantics in any niche
• Formulation of SPP and writing ads
• Customize advertising campaigns in Yandex.Direct and Google Ads
• Work with the analytical services Yandex.Metrika and Google Analytics
• Advertising campaigns editing with Yandex Direct Commander and Google Ads Editor
• Organization and planning of work on campaign optimization
• Determination of campaign growth points and meeting KPIs
• Knowledge of working with website builders
• Analysis of the effectiveness of landing pages
• An ability to manage user attention and make strong suggestions
• Advanced level of GTM
• Working with automatic strategies in Yandex and Google
• Automation of advanced electronic trading
• Automation of large advertising campaigns management
• Automation of Yandex.Market and Google Merchant Center
• Advanced setup of retargeting
• An understanding of the principles of building end-to-end analytics
• Working with feeds
• Analysis and optimization of campaigns for online stores

Working tools

Yandex.Metrika
Service for website traffic evaluation and user behavior analysis.

Google Analytics
Service for analyzing website and app user behavior.

Google Ads
Service for contextual advertising in the Google search engine.

Google Ads Editor
A program for managing ads in Google Ads without using the web interface.

Key Collector
A program for gathering key phrases to compose the semantic core.

SimilarWeb
Analytical tool that allows you to find out information about web site traffic.

Google Tag Manager
A program for installing codes and tags on a website.

Yandex.Market
A marketplace for online stores.

Generator K50
Service for automatic generation of ads.

Google Merchant Center
Service allowing to upload data about products for their further usage in Google Purchases, ads and Google Search for online stores.

Price Labs
Service that makes the product noticeable to the buyer on Yandex.Market, controlling and significantly reducing advertising costs.

Yandex Direct Commander
Service to manage Yandex campaigns

Yandex.Direct
Service for contextual advertising in the Yandex search engine.

Yandex.Audience
Service which helps to use data about target audience for setting up advertising campaigns.

Wordstat
Program for text analysis and collection of key queries in Yandex search.