Mikhail Smirnov
Position
Product Marketer
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The product marketer helps articulate the value of the product and communicate that value to the user. The product marketer is the link in the company between the business and the customer.
Key skills
- Market analysis, competitors and audience
- Creating a value proposition for the target audience
- Calculating the uniteconomics of the product
- Select channels for digital promotion and define KPI
- Media planning
- Work with analytics and reporting
- Testing hypotheses to create MVP
- Testing the product
- Work with the product brand as an extension of the product line
- Preparing materials for training colleagues
- Delivering the value of the product to the user
- Searching users and defining the target audience of the product
- Working with product reputation
- Creating the customer journey map, User story mapping
- Applying JTBD
Working tools
