Matvey Tsvetkov
Position
A/B Testing Specialist
E-mail
The task of this person is to compare the changes occurring on the site and determine their effectiveness. Thanks to him, it becomes clear which changes bring the best results for the business.
Key skills
- A/B-testing
- Data analysis
- Hypothesis generation
- Creating simple A/B-test systems
- Creating materially valid planning tests
- Estimating the statistical probability of winning options
- Providing mathematical evidence of the correctness of choices
- Tracking results with analytical systems
Working tools
