Ekaterina Kuznetsova
Position
Commercial Editor
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The editor helps businesses solve problems with content.
To do this, a text format is selected, a team is formed, and a content strategy is drawn up. A commercial editor is more than an editor. It's about understanding tasks and managing processes.
Key skills
- Writing and editing different types of texts
- Briefing performers and customers
- Illustrating and typesetting text
- Writing in Readymag, Tilda, Setka, Wordpress, Bitrix
- Use storytelling for business objectives
- Research of target audience and competitors
- Creating a content strategy or creating a special project
- Distributing and promoting content
- Activating the audience through various channels
- Creating an editorial policy
- Creating a content plan
- Analyzing the effectiveness of individual pieces of content
Working tools
