David Voitenkov
Position
Sales Manager
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The task of the product manager is to create the right product, which will be bought and used.
Product management is not just about IT. It is also a bank's mobile app, a new car model, and a residential neighborhood by the sea.
The product determines what features will be in the app. Or what colors and configurations the car will have. The product creates a product that the customer is happy with.
Key skills
- Analyze your niche and competitors
- Design the product concept and choose the monetization model
- Conduct customer development
- Create the product prototype (MVP)
- Select metrics and set up product analytics
- Develop product user scenarios
- Calculate unit economics and finance-based product management
- Work on hypotheses
- A/B testing and usability testing
- Create product roadmap and backlog and prioritize features
- Use flexible project management methodologies
- Organize project work, persuade and motivate the team
- Solve conflict with proven techniques and behaviors
- Use the HEART and AARRR analytic frameworks
- Development
- Technical awareness and immersion in data projects
- Designing prototypes in Figma
Working tools
