Arina Arkhipova

A graphic designer creates visual concepts for brands - draws a logo, develops a brand book, makes a presentation or website layout.

It is important for the designer not only to know the programs, but also to skillfully use visual language to draw attention to the product and correctly convey the idea.

Key skills

• Brand Audit: Identifying target audience and values
• Creating corporate identity and logo
• Drafting brand book and guidelines
• Creating static and interactive infographics
• Drafting data-driven presentations and stories for business
• Setting fonts and attention control with typography
• Working with composition, styling, color, and basic animation
• Designing layouts and interactive site prototypes
• Working with basic animation in After Effects
• Working with bitmap and vector images
• Making layouts for digital marketing
• Color correction of images in Photoshop
• Designing interface and website prototypes in Figma

Working tools

Adobe Photoshop
For creating collages, compositions and presentations.

Adobe Illustrator
For creating vector images.

InDesign
For designing printed materials.

Adobe After Effects
For working with animation.

Figma
For developing interfaces.

Tableau Public
For data visualization.

Infogr.am
Fast creation of infographics.

Microsoft Excel
For collecting and visualizing data.

Microsoft PowerPoint
For creating presentations.

RAWGraphs
For data visualization.

Cinema 4D
For working with 3D and animation