Anna Rumyantseva

The brand manager is the custodian of the brand, the main bearer of its strategy. He is responsible for making sure that the brand is recognized, perceived positively, and not forgotten.

Key skills

• Competitive environment research
• Customer development
• Making brand positioning and unique selling proposition
• Planning, organizing and coordinating all kinds of promotion: Online and offline
• Defining the essence of the brand and visualizing the platform
• Selection of name, logo and brand style
• Framing key brand messages
• Creating creative concept
• Media planning. Protection and implementation of the company's brand promotion budget
• Analysis of the strategy's effectiveness
• Creating the Customer journey map (CJM)
• Creating the brand development strategy
• Designing the brand platform

Working tools

SimilarWeb
Analytical tool that helps learn the most important information about the traffic of any website.

Customer journey map
CJM reflects the customer journey to product, problem areas and suggests how to increase sales and improve customer loyalty.

Customer development
Conduct problem interviews with target audience members.

SWOT analysis
Analysis of internal and external company factors, risk assessment and product market competitiveness.

Miro
Platform for team collaboration online.