Andrey Semenov
Position
Internet Marketer
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An Internet marketer promotes a brand online to increase its visibility and increase orders.
His task is to attract and retain customers, and for this purpose he uses a set of tools for promotion. It determines how the company will be presented on the Internet and how quickly the user learns about it.
Key skills
- Market and competitor analysis
- Working with the target audience and the value proposition
- Calculating the unit economy and target KPI for marketing
- Choice of promotion channels in digital
- Preparing to launch contextual and targeting advertising. Defining KPIs for channels
- Working with content strategy and email marketing
- Creating content for different marketing channels
- Understanding the work of SEO optimization
- Media planning
- Work with analytics and reporting
- Preparing a portrait of target audience and Customer Journey Map
- Competitor analysis and formulation of positioning
- Performing usability testing
- Selection of tools for promotion
- Create a content plan
- Calculate the unit economy and determine the main objectives for promotion
- Prepare for the launch of advertising campaigns in the Yandex and Google KMS
- Design strategy for targeting advertising in social networks
- Design digital strategy for business promotion
Working tools
