Alexei Osipov

The PR-manager is responsible for brand recognition and credibility. He shapes the company's reputation and builds profitable partnerships.

Key skills

• Target audience and competitor analysis
• SWOT Analysis
• Development of the brand positioning concept and STP
• Determination of the core brand and visualization platform
• Development of communication strategy and creative concept
• Setting the objectives of communication strategy
• Formulation of key messages for PR-promotion of the project
• Choice of communication channels
• Working with influencers and opinion leaders
• Drafting an influencer-Marketing strategy
• Making up a media plan
• Efficiency evaluation of PR-campaigns
• Formulation and evaluation of KPI of PR-campaign
• Working with content for social networks
• Selection of media for publications
• Writing press releases and pitches
• Selecting specialized events: event-management
• Pursuing sponsors
• Working with crises
• Designing special projects
• Budgeting PR-campaign

Working tools

Readymag
Platform for creating visual content - presentations, longreads, multimedia stories.

Trello
System for online teamwork and project management.

Google Analytics
Service for analyzing user behavior of websites and apps.

Yandex.Metrika
A web analytics tool for measuring website traffic and user behavior.

Wordstat
Service for Yandex users' search queries.

Miro
Interactive Board for Online Teamwork

Mailchimp
Service for setting up and automating email newsletters with ready-made email templates.

Google Docs
Service for editing and designing text files online.

Google Trends
A tool for analyzing the popularity and seasonality of search queries.

Mediator
Tool for analyzing readability of content.

Popsters
Online service for analyzing content and audience interests in social media communities.

Brand Analytics
The system of monitoring and analyzing mentions in social media in real time.

SMMplanner
Service of delayed posting in social networks.

Digital-PR Tools
Work with online reviews and reputation, work with online media, social networks, opinion leaders, native projects.

YouScan
System of social media monitoring.

Socialbakers
Analysis of content by engagement, day and time of publication, benchmarking, detailed analysis of yourself and competitors.

IQBuzz
Monitoring of blogs, forums and social networks.

Jagajam
Analysis of the community audience: its activity and content indicators.