Alexander Elizarov

Answers key marketing questions: why customers buy or don't buy, how much money to invest in advertising, and how to measure its appropriateness. Decides what to do with the site to improve sales, analyzes logistics, and makes final decisions to implement changes.

Key skills

• Evaluation of significance and prioritizing hypotheses
• Customize the Yandex Metrics counter
• Tracking conversion in Google Analytics
• Making plan for analytical research
• Constructing data model for advertising campaign analysis
• Drafting custom reports
• Doing A/B testing
• Data mining in R or Python
• Designing dashboards in Power BI or Tableau
• Building an end-to-end analytics system for the project

Working tools

MS PowerBI
Interactive BI tool for visualizing data based on Excel and other local databases.

Google Analytics
Free service provided by Google to create detailed website visitor statistics.

A/B testing
A marketing research method to measure the effectiveness of changes in numbers.

R language
A programming language for statistical data processing and graphics work, and a free and open-source software computing environment.

Yandex.Metrika
A visit counter service measuring website conversion and analyzing online advertising. Designed to measure website traffic and analyze user behavior.

Power View
Interactive tool to explore, visualize and present data, making it easy to create reports as needed.

Power Pivot
Technology that allows you to assign relationships between data from different sources, combining them into data models and creating additional calculations of varying complexity.

Python
A general-purpose programming language focused on improving developer productivity and code readability.