Alena Karpova

SMM-manager promotes business in social networks and builds trust with the client.

The manager develops a promotion strategy, analyzes the audience and competitors, plans the budget, sets up advertising and creates content.

Key skills

• Textwriting for your target audience
• Photoshoping
• Mounting and video processing
• Working out terms of reference for designer and photographer
• Working with opinion leaders and bloggers
• Working with advertising offices
• Setting up communication through tone of voice
• Working through negative and positive comments
• Creative audience engagement mechanics
• Financial management
• Line up work

Working tools

Popsters
Service for community statistics and content analytics in social networks. Allows sorting and filtering community posts, analyzing and exporting reports in various formats.

JagaJam
Service of brand page analytics. Allows to analyze your audience, track activity and engagement, study your competitors and work with content in a more flexible way.

Target Hunter
Platform for social media audience targeting. With this service you can find and analyze a target audience for advertising in VKontakte, upload it to the retarget database, and automate advertising campaigns.

Pepper.Ninja
A hot audience gathering service. With the help of this tool you can collect users in dozens of ways: age, gender, geography, marital status.

IQ buzz
Search service for your brand mentions in social networks. Using this tool you can thoroughly analyze and manage reputation of the company in social networks.

Smmplanner
Service of delayed posting in social networks. It allows you to schedule posting and deleting posts by schedule, publish videos to Instagram.

Sociate
Advertising exchange. Here you can place ads in desired communities, make visits to Instagram, Telegram, set up targeted ads.

Facebook Ads Manager
Instrument for Facebook ads setup. In it you can create and manage ads: configure displays for desired audience, plan budget and make reconciliation, track results of campaigns.